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We make digital inclusion happen.

digital accessibility
Accessible product means broader audience and higher revenue. 69% of disabled people with access needs ‘click away’ from a site with barriers.
A win-win-win situation for businesses, users, and the digital environment.

Increased market share

People with disabilities travel, eat at restaurants, own cars, purchase items for family and friends. By employing accessibility tools you can capture all your potential customers, including 10-15% market share you might be missing. 

Legal compliance

By adhering to accessibility standards and regulations, businesses mitigate the risk of legal actions, fines, and reputational damage.

Boosted SEO

Investments in digital accessibility are ultimately reflected in your website’s search rankings. Google’s own mission statement is “to organize the world's information and make it universally accessible and useful”.

Future-Proofing

Digital inclusion contribute to building a more resilient and future-proof business that can adapt more quickly to changes in the market and seize new opportunities.  It is a strategic imperative and smart move.

Brand Reputation

Demonstrating a commitment to accessibility positions your company as a socially responsible organization that values inclusivity, diversity, and equal access to digital resources.

Better User Experience

Features such as captioning, alt text for images, and clear navigation improve user experience for all people. User-friendly interfaces lead to higher customer satisfaction and increased engagement.

Increased market share
People with disabilities travel, eat at restaurants, own cars, purchase items for family and friends. By employing accessibility tools you can capture all your potential customers, including 10-15% market share you might be missing. 
Legal compliance
By adhering to accessibility standards and regulations, businesses mitigate the risk of legal actions, fines, and reputational damage.
Boosted SEO
Investments in digital accessibility are ultimately reflected in your website’s search rankings. Google’s own mission statement is “to organize the world's information and make it universally accessible and useful”.
Future-Proofing
Digital inclusion contribute to building a more resilient and future-proof business that can adapt more quickly to changes in the market and seize new opportunities.  It is a strategic imperative and smart move.
Brand Reputation 
Demonstrating a commitment to accessibility positions your company as a socially responsible organization that values inclusivity, diversity, and equal access to digital resources.
Better User Experience
Features such as captioning, alt text for images, and clear navigation improve user experience for all people. User-friendly interfaces lead to higher customer satisfaction and increased engagement.
€12 trillion is held in annual disposable income worldwide by people with disabilities, their families, friends, advocates, and caretakers.

What we do

Creating accessible products is not an add-on, but an integral part of the design process. We incorporateit at the start and throughout the project lifecycle. Our designers are doing a great job at infusing accessibility into visually striking products at the same time.

what we do in accessibility

Web & mobile app design 

We design with accessibility in mind, our approach to support accessibility and help everyone have a greatexperience, regardless of their capabilities. Byexaminining every design decision we prioritize simplicity in all features and functionalitiesto ensure they don’t excludepeople with disabilities. 

User testing

Our accessibility evaluations are based on testing with real users with disabilities to identify usability issues that are not discovered by conformance evaluation alone. Very often users with disabilities reveal general usability problems that impact all users.

Accessibility audits

The process of an accessibility audit involves reviewing a website or app against WCAG 2.2 and/ or ADA guidelines. It is a combination of automated tools, that can identify only 30-40% of the problems, and manual checks. A thorough audit by an accessibility expert uncovers issues that are bothering users with disabilities.

Development

Accessibility needs to be regarded as a requirement for every line of code. Developers must posses accessibility expertise to catch errors and correct them immediately. Proper HTML structure and semantic markup provide a logical and well-organized content hierarchy and help users navigate more efficiently.

We leverage the expertise of human efforts and AI technology to ensure comprehensive evaluations.
unravel-logo

Human-Controlled

Manual testing is essential to ensure full compliance with the WCAG standard, which is often nuanced and interpretive. Qualified human testers identify accessibility issues that may not be caught by automated tools and provide a more comprehensive evaluation.

AI-Augmented

AI tools enhance human testing, editing, and quality assurance. In procedures that are time-consuming and vulnerable to human error, AI technology can be a fail-safe solution.

Diverse Abilities: Understanding the Spectrum of Disabilities
Group 950

Visual

blindness, low vision, color blindness

Group 960

Neurological 

epilepsy, multiple sclerosis, parkinson's disease, speech disabilities and disorders

Group 955

Hearing 

deafness, hard of hearing

Group 967

Psychiatric

anxiety disorders, depression

Group 958

Motor and Mobility

paralysis, cerebral palsy, arthritis, amputations

Group 964

Aging-Related Disabilities

age-related vision and hearing loss

Group 947

Cognitive

dyslexia, attention deficit hyperactivity disorder (ADHD), autism spectrum disorders (ASD)

Group 972

Age-Related Mobility Issues

arthritis, decreased muscle strength

Frame 1000002573

Post Covid Syndrome

tiredness or fatigue, difficult thinking or concentration, dizziness 

Group 950

Visual

blindness, low vision, color blindness

Group 960

Neurological 

epilepsy, multiple sclerosis, parkinson's disease, speech disabilities and disorders

Group 955

Hearing 

deafness, hard of hearing

Group 967

Psychiatric

anxiety disorders, depression

Group 958

Motor and Mobility

paralysis, cerebral palsy, arthritis, amputations

Group 964

Aging-Related Disabilities

age-related vision and hearing loss

Group 947

Cognitive

dyslexia, attention deficit hyperactivity disorder (ADHD), autism spectrum disorders (ASD)

Group 972

Age-Related Mobility Issues

arthritis, decreased muscle strength

Frame 1000002573

Post Covid Syndrome

tiredness or fatigue, difficult thinking or concentration, dizziness 

Michal Bak photo
Michał Bąk
Head of Operations

Let's create a more inclusive and user-friendly digital experience together.

Some of our projects
Picture (19)
UX Design
UI Design
Design system
Mobile App Development

Migrart, an online platform for migrant artists with Tech To The Rescue. Pro Bono design

biocam
Market Research
UX Design
UI Design
Mobile App Development
rovio
UX Design
UI Design
Design system
Mobile App Development
myoact
UX Design
UI Design
Mobile App Development
Innovation in personal training with myoact app.
Interesting facts

Including a text transcript makes your video more available to search engines.

Automated accessibility testing is not enough — even the best automated tests can only catch about 25% of accessibility issues.

15% of the world’s population has some sort of disability.

90% of websites are inaccessible to people with disabilities who rely on assistive technology.

Retailers were cited the most in digital accessibility lawsuits (77.55% ), with food service companies in second place at 7.77% 

Two-thirds of e-commerce transactions are abandoned by people who are blind because of lack of accessibility. 

Frequently 
asked questions

What are the 4 web content accessibility principles?

The Web Content Accessibility Guidelines, or WCAG, is a set of globally accepted standards that give businesses a clear starting point from which to build inclusive websites that are accessible to all users. WCAG compliance standards are built on four key principles that aim to address every aspect of the online user experience. They are: 

 

  1. Perceivable: The information on your website should be presented to users in a way that can be easily perceived. This means ensuring that your text is easily readable, that your multimedia components have alternatives, and that your web design is clear and responsive. 

  2. Operable: All the components of your website and your user interface should be easy-to-use with a variety of tools. The interface should not require any interaction that a user with disabilities cannot perform, for example, single-mode inputs, complex interactive elements, or timed elements.   

  3. Understandable: The information presented on your site should be easily understandable to all users. This means designing simple processes, increasing the predictability of various on-site actions, and offering input assistance for users. 

  4. Robust: Your website should be able to be dependably interpreted by a wide variety of users, including those using assistive technologies.  

 

What products and services does the European Accessibility Act apply to?

The EAA covers commonly used hardware and software products, as well as various

services related to communication, commerce, finance, education, and transportation.

These include:

 

  • Websites and mobile apps of covered entities

  • Computers and operating systems

  • Smartphones

  • Self-service devices such as ATMs and ticketing machines

  • E-books and e-readers

  • E-commerce experiences

  • Communication technology and equipment

  • Banking services

  • Passenger transport services

  • Audiovisual media services, including broadcast and digital TV and related equipment

What is assistive technology?

Assistive technologies, sometimes referred to as adaptive technologies or rehabilitative devices, promote greater independence for individuals with disabilities by changing how these individuals interact with technology. For example, speech recognition software allows users with hand mobility issues to interact with a computer using voice commands rather than manipulating a mouse and keyboard. Other assistive technologies include alternative input devices, screen magnifiers, and screen reading software. 

How do I know if my website is ADA or WCAG compliant?
The fastest way to determine if your website is compliant is by performing an accessibility scan using free online tools. These tools can’t find all accessibility barriers, but will give you a good first indication as to whether your website needs improvements.

Envision the future 
of your digital product.