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Digital product strategy

Many digital projects start with uncertainty — unclear goals, assumptions about users, and disconnected ideas. Our Product Strategy process helps teams define direction through research, validation, and measurable outcomes. We connect user needs, business priorities, and technical feasibility to create a realistic roadmap for product design and development. Unravel’s strategy team supports organizations in making informed, evidence-based product decisions.

How we work

Effective product discovery is the foundation of successful product delivery. To achieve that, we incorporate a Continuous Product Discovery workflow. This process lowers the risks related to the product’s value, usability, and feasibility.

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80% of our clients come from referrals, because at Unravel, our product strategy means:

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Adding power to generate revenue

Great digital products have the power to dominate markets, strengthening your brand and business.

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Discovering product's uniqueness

We will add irresistible features to your product to make it stand out from competitors and appeal to new customers.

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Focusing on user needs

Our designers keep their focus on helping anticipate user problems and finding solutions that result in an excellent user experience.

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Building a scalable product

We prioritize your product scalability in the early stages of the design and deliver a solution that makes customers stick to your product.

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Setting success metrics and measures

We will advise on key market factors to measure so you can validate your product’s growth.

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Understanding your market

We analyze your position, the competition, your audience, and opportunities for growth.

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Providing technical recommendations

We will advise on best architecture, specifications, functional and technical development.

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Creating products’ vision

Together we will craft aspirational and actionable plan to a product that people will use and your company will benefit from.

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Adding power to generate revenue

We help you identify revenue opportunities early in the product lifecycle. Strong digital products can shape markets, strengthen brands, and drive business growth.

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Focusing on user needs

We analyze how people interact with your product and anticipate their challenges to create intuitive, satisfying experiences.

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Setting success metrics and measures

We advise on measurable market factors and KPIs to help you track growth and validate product performance.

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Providing technical recommendations

We propose optimal architecture, specifications, functional and technical development.

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Discovering product's uniqueness

We identify and design features that differentiate your product from competitors and attract new audiences.

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Building a scalable product

We design with scalability in mind from the start, ensuring your solution adapts to user and market growth.

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Understanding your market

We analyze your market position, audience behavior, and competition to find opportunities for innovation and improvement.

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Creating products’ vision

Together we define inspiring and actionable plan to a product that people will use and your company will benefit from.

Some of our projects
HR design system
Design System
UX Design
UI Design
Research

Bringing Multiple HR Products Together with a Design System 

 

app dashboard
Market Research
User Research
Innovation Accelerator
UX Design
Improved Customer Experience with Innovation Accelerator for Digital Workforce. 
viessmann dashboard
Product Discovery
Research
UX Design
UI Design
Boosted profitability and multi-level communication in one platform at Viessmann.
veracode app dashboard
UX Design
UI Design
Mobile App Development
Data Analysis
Increased User Engagement for Veracode learning platform.
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Bartosz Radecki
Head of Product Management

You can talk with Bartosz about creating your product strategy.

Our people have been in the product design industry for over 15 years and we know what to focus on to set advantages over your competition and maximize your product growth.

Interesting facts

Every $1 results in a return of $100 (ROI = 9,900%).

70% percent of enterprise CEOs see UX & CX as a competitive differentiator.

A UX strategy is a 3-part plan that fosters shared understanding of direction toward achieving goals before designing and implementing solutions. 

According to UX experts, using videos on sites is one of the best UX strategies. In fact, 73% of survey respondents stated they would be persuaded to buy a service or a product if they watched a video about it. 

Frequently 
asked questions

Do you conduct research on your own? Do you interview client's customers?

Yes. We can handle the entire research process, including surveys and user interviews with your real customers. This helps uncover real pain points and opportunities before design or development begin.

What kind of specialists work on product strategy at Unravel?

Our team includes product designers, researchers, business analysts, project managers, and UX strategists. Together, they define goals, align them with user needs, and turn them into actionable plans.

Do you provide end-to-end skilled designers or ones with narrow specialisation?

Depending on the project, we provide either cross-functional designers with broad skills or specialists focused on specific areas like UX, UI, or research. The goal is always efficiency and depth of expertise.

Do I need a Project Manager for my digital product?

Not necessarily. Our process is based on agile collaboration between designers, analysts, and developers. We manage projects efficiently within the team, reducing time and keeping you involved at every stage.

How do you define a digital product strategy?

We align business goals, market insights, and user needs to create a roadmap that guides design and development. Each strategy is evidence-based and tailored to the company’s long-term vision.

How does Unravel ensure the strategy supports both user needs and business goals?

By combining user research with business analysis, we create strategies that balance usability, profitability, and long-term scalability — ensuring the final product meets both customer expectations and business objectives.

Envision the future 
of your digital product.